Electric Coin Company (ECC), the firm led by zcash creator Zooko Wilcox, officially shared the zcash trademark with the Zcash Foundation (ZF) on Wednesday.

Sources with knowledge of the trademark negotiations told CoinDesk talks were more complicated than either party originally expected, especially with regards to the mutual ability to veto trademark usage.

And while the branding issue may seem trivial to some observers, the process took months – becoming a bellwether of the privacy coin’s decentralized aspirations.